With over 15 years of experience in crafting brand identities and innovative digital and print assets, Sarah stands as a seasoned creative lead and design professional. Her skill set spans branding, creative direction, art direction, and the meticulous design of web and print solutions. Sarah's creative journey led her to establish FORM Creative in 2015—a hybrid agency and creative platform fostering collaborations among graphic designers worldwide. As the driving force behind FORM, Sarah passionately works hands on and directs creative initiatives, propelling the FORM to deliver outstanding results for her clients globally.

Prior to FORM Creative, Sarah held the role of Senior Creative Manager within Brookfield Properties, where she spearheaded creative initiatives and commercial marketing projects, contributing significantly to the brand identities of prominent ventures accross North America and Hawaii. Her extensive career also encompasses roles as a Creative Consultant, where she excelled in providing branding and creative direction services, crafting compelling digital and print presentations, RFQs, and RFPs, while offering invaluable support on web projects.

Having worked for esteemed design and advertising entities, such as Leo Burnett Beirut and Landor Associates in Dubai, Sarah brings a wealth of international exposure and creativity to her projects. Throughout her career, she has consistently demonstrated strong leadership skills, guiding teams of designers and vendors, offering unwavering support, and playing a pivotal role in securing new business through compelling creative presentations and branding. Sarah's exceptional work has solidified her reputation as a skilled and innovative creative lead and design professional.