Brand Uplift + Grand Opening
The grand opening of The Parks presents an opportunity to showcase the project’s unique amenities to leasing brokers while simultaneously introducing the community to the project and expressing gratitude to those who have been involved. To achieve this, the event will be centered around creating community connections and emphasizing the importance of coming as you are.
The objective of the “We Are 5M” brand campaign and event is to showcase The Parks as a differentiated amenity to leasing brokers, while also introducing the community to the project and expressing gratitude to those who have been involved. By emphasizing community connections and inclusivity, the event aims to create a positive and memorable experience for attendees, leaving them with a favorable impression of The Parks.
Brand Uplift
The refreshed brand played a crucial role in creating a cohesive and memorable experience for attendees by reflecting a vibrant and bold look in all materials, including signage and event collateral.
Art Direction
The colorful and dynamic design of the event collateral, booth designs, and wayfinding elements helped to create an immersive and engaging experience for attendees, reinforcing the message of inclusivity and community.
Wayfinding
The effective design and placement of directional signage and information kiosks ensured attendees could easily navigate the event and access the activities and amenities available.
Social Media:
The cohesive campaign was reinforced by the creative that carried through social media, creating a consistent brand message and reinforcing the vibrancy and inclusivity of The Parks at 5M. The influencer-generated content added an extra layer of engagement and excitement, providing a unique perspective on the event and reaching a wider audience. Overall, the social media strategy played a vital role in amplifying the grand opening of The Parks at 5M and creating a memorable experience for attendees and followers alike.
