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Welcome to Lilia Waikiki, where the epitome of luxury converges with cutting-edge innovation. In May 2022, we unveiled a groundbreaking Airstream branding campaign, introducing a novel approach to pre-leasing awareness. This initiative was crafted to not only showcase a fresh aesthetic and elevated branding for Lilia but also to underscore our collaboration with POW!WOW! Hawaii and three local artists. Through this creative alliance, we’ve not only redefined Lilia’s visual identity but also highlighted key facets of our Mixed-use destination, including the vibrant Waikiki Market and our roster of distinguished tenants.

ClientBrookfield PropertiesLocationHonolulu. HIShare

Creative Promotion

The Airstream presence has proven to be more than a mere promotional tool; it’s a dynamic gateway into the essence of Lilia living. Providing a blend of live and virtual experiences, it engages our audience with creative flair, incorporating online elements and fostering social engagement. This unique approach serves as more than a workaround for barricade advertisement limitations; it’s a testament to our commitment to innovation and effective promotion, offering an immersive glimpse into the lifestyle that Lilia Waikiki embodies.

This project goes beyond aesthetics; it aims to cultivate connections beyond the surface. By generating leads through collecting contact information and data, we strive to establish a deeper, stronger, and more positive relationship with the community. Lilia’s Airstream campaign isn’t just about showcasing a place to live; it’s about inviting you to be part of a community that sets a new standard of luxury living.

As part of the Lilia Waikiki Airstream campaign, a variety of collateral materials were meticulously created to support advertising efforts leading up to the opening. From eye-catching posters and detailed brochures showcasing our new look to engaging digital flipbooks and impactful blasts across various channels, each piece aimed to captivate and inform.

  • POSTERS
  • BROCHURE
  • DIGITAL FLIPBOOK
  • BLASTS AND EMAIL CAMPAIGNS
  • SOCIAL MEDIA CONTENT
  • WEBSITE UPDATES
  • SIGNAGE AND BANNERS
  • GIVEAWAY SWAG

Each deliverable played a crucial role in creating an immersive experience for our audience, ensuring that Lilia’s unique identity resonated across all touchpoints.


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