Background
The Fish & Fruits Market in RDC, while a vital hub for fresh produce, faced a challenge in differentiating itself from other markets. The need for a unique and memorable brand identity became apparent, prompting the market management to initiate a rebranding project.
Objectives
- Distinctive Identity: Develop a brand that distinguishes the Fish & Fruits Market from competitors.
- Representation of Offerings: Create a visual representation that seamlessly integrates both fish and fruits.
- Memorability: Craft a memorable and impactful brand that resonates with the target audience.
Design Concept
The core concept for the brand was to create a visual amalgamation of fish and fruits. The design team ingeniously depicted a fish that appears to be peeled like a fruit, with the overall shape simultaneously resembling both a fruit and a fish. The symbiosis of the two elements conveyed the market’s commitment to providing a diverse range of fresh, high-quality produce.