The birth of VIA: brand naming
The name “VIA” was born from a vision to connect people through the timeless art of jewelry. In selecting the name, we sought a word that resonated with journeys, pathways, and the shared experiences we create with each unique piece. “VIA” represents not only the way we curate jewelry but also the routes our customers take, adorned with their stories and expressions.
Brand Strategy
VIA Jewelers’ brand strategy revolves around celebrating individuality and crafting moments through curated collections. Our commitment to authenticity, elegance, and lasting beauty guides every curated piece. By fostering a brand that values diversity, authenticity, and meaningful connections, VIA has become synonymous with timeless expression and sophisticated self-discovery.
Brand Motto
We care for our history and legacy.
We are dedicated to quality.
We are dedicated to exceptional craftsmanship.
We are dedicated to lasting beauty.
We provide quality for generations.
We respect the art of jewelry making.
We believe in authenticity.
We believe in meaningful connections.
We believe in celebrating uniqueness.
We believe in the power of self-expression.
We believe in the magic of jewelry.
We are the guardians of precious moments.
We are the storytellers of elegance.
We are the jewelry brand that matters.
WE ARE VIA
Digital + Social
Building and maintaining VIA’s e-commerce platform was not just a technical feat but an extension of our brand ethos. From the ground up, we meticulously designed an online space that mirrors the elegance of our jewelry. The website is a journey, offering a user-friendly and secure experience. Simultaneously, we nurtured social channels, cultivating a community around VIA Jewelers. From the first click to each social share, our digital presence mirrors the authenticity and sophistication embedded in our brand.
This strategic approach harmonizes VIA’s digital realm with the timeless essence of its jewelry, creating an immersive experience for customers and followers alike.